I’m Masyhurah, a creator based in Bandar Seri Begawan, Brunei.

I create content about sustainable fashion + clean beauty & living your dream life, sharing it with my audience through my Instagram, Tiktok, & YouTube platforms.

I’m very open, authentic, and friendly which pushes my audience to engage with and trust me. This helped me build a cult-like following on social media, comprised of dedicated fans whom I have an extremely tight-knit relationship with. My audience values my opinions and often turns to me for sustainable fashion & clean beauty brand recommendations.

My mission is to make sustainable fashion and clean beauty accessible, by educating my audience on the truth about the fashion and beauty industries and breaking down complex terminology so they can make informed decisions to become conscious consumers. On top of that, I love introducing new brands to my audience so they know where to look if they’re interested in adding to their closets or beauty regimes.

I create and share high-quality content about practising sustainable fashion from the perspective that it is a journey rather than something that can be achieved overnight and that finding your own style will help you to consume fashion more sustainably - as an alternative to constantly chasing after the latest trends. I encourage my audiences to re-wear the clothes already in their closets, support sustainable fashion brands, or shop secondhand.

Furthermore, I believe in the power of clean beauty products that are not only safe for our planet but effective on our skin too. I enjoy recommending high-quality clean beauty providers to my engaged audience through authentic and unfilted videos via Instagram Reels and TikTok Videos.

I also love creating content about living your dream life as I take my audience along on my self-improvement and self-growth journey to inspire them to lead a more fulfilling life too. I do so by regularly sharing affirmations and quotes that resonate with me, as well as sharing my personal experiences and giving some advice to my dedicated followers.