I’m Masyhurah, a full-time creator based in Bandar Seri Begawan, Brunei.

I create content about sustainable fashion & clean beauty and I share it with my audience on my Instagram, Tiktok, & YouTube platforms.

I’m very open, authentic, and friendly, pushing my audience to engage with and trust me. This helped me build a loyal, cult-like following, comprised of dedicated fans with whom I have an extremely tight-knit relationship. My audience values my opinions and often turns to me for sustainable fashion & clean beauty brand recommendations.

My mission is to make sustainable fashion and clean beauty accessible, by educating my audience on the truth about the fashion and beauty industries and breaking down complex terminology so they can make informed decisions to become conscious consumers. On top of that, I love introducing new brands to my audience so they know where to look if they’re interested in adding to their closets or beauty regimes.

I create and share high-quality content about practising sustainable fashion from the perspective that it is a journey rather than something that can be achieved overnight and that finding your own style will help you consume fashion more sustainably - as an alternative to constantly chasing the latest trends. I encourage my audiences to re-wear the clothes already in their closets, support sustainable fashion brands, or shop secondhand.

I believe in the power of clean beauty products that are not only safe for our planet but effective on our skin too. I enjoy recommending high-quality and effective clean beauty providers to my engaged audience through authentic and unfiltered videos via Instagram Reels and TikTok Videos.

Overall, my mission is to spark ambition in young women and inspire them to be confident and follow their dreams by sharing my journey and struggles authentically through my content.